EAN: 9780670919536

THE PERSONAL MBA - JOSH KAUFMAN KARTONIERT (TB)

10th Anniversary edition * Completely revised and updated * over 800 000 copies sold ARE YOU
TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.This
bestselling business classic gives you everything you need to transform your business and your
career.An MBA at a top business school is an enormous investment in time and cash. And if you
don't want to work for a consulting firm or an investment bank  the chances are it simply isn't
worth it.The Personal MBA gives you simple mental models for every subject that's key to
commercial success. From the basics of products and marketing to the nuances of teamwork and
systems  this book distils everything you need to know to take on the MBA graduates and
win.'File this book under: NO EXCUSES' Seth Godin'No matter what they tell you  an MBA is not
essential. If you combine reading this book with actually trying stuff  you'll be far ahead in
the business game' Kevin Kelly  founder of Wired

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