EAN: 9781119002253

STORYTELLING WITH DATA - COLE NUSSBAUMER KNAFLI...

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the
fundamentals of data visualization and how to communicate effectively with data. You'll
discover the power of storytelling and the way to make data a pivotal point in your story. The
lessons in this illuminative text are grounded in theory  but made accessible through numerous
real-world examples--ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill  especially when it comes to data visualization  and the
tools at our disposal don't make it any easier. This book demonstrates how to go beyond
conventional tools to reach the root of your data  and how to use your data to create an
engaging  informative  compelling story. Specifically  you'll learn how to: * Understand the
importance of context and audience * Determine the appropriate type of graph for your situation
* Recognize and eliminate the clutter clouding your information * Direct your audience's
attention to the most important parts of your data * Think like a designer and utilize concepts
of design in data visualization * Leverage the power of storytelling to help your message
resonate with your audience Together  the lessons in this book will help you turn your data
into high impact visual stories that stick with your audience. Rid your world of ineffective
graphs  one exploding 3D pie chart at a time. There is a story in your data--Storytelling with
Data will give you the skills and power to tell it!

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