EAN: 9781394176137

MARKETING - TAKASHI YASUDA KARTONIERT (TB)

LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!  Do you want to increase sales? Improve
customer satisfaction? Or are you looking for a basic understanding of marketing to ace your
class or improve your outlook in the job market? Whatever your reason for picking up this book
Marketing: Manga for Success makes essential concepts easy to understand using practical
examples and situations. You'll learn about: * Branding  viral marketing  and advertising and
promotions * The importance of customer relationships * The 4 "P"s of marketing  The story
follows Marimo  a young woman who wants to help her aging parents save their specialty pastry
business. There isn't much she can do but she wants to help them find new opportunities. Just
then  she meets two mysterious characters who teach her how to rebuild the family business
through marketing  step-by-step. Find out why the Manga For Success series--now available in
English for the first time--is so popular in Japan  Korea  and beyond.

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