EAN: 9781484278291

ANALYTICS FOR RETAIL - RHODA OKUNEV KARTONIERT ...

Examine select retail business scenarios to learn basic mathematics  as well as probability and
statistics required to analyze big data. This book focuses on useful and imperative applied
analytics needed to build a retail business and explains mathematical concepts essential for
decision making and communication in retail business environments. Everyone is a buyer or
seller of products these days whether through a physical department store  Amazon  or their own
business website. This book is a step-by-step guide to understanding and managing the mechanics
of markups  markdowns  and basic statistics  math and computers that will help in your retail
business. You'll tackle what to do with data once it is has accumulated and see how to arrange
the data using descriptive statistics  primarily means  median  and mode  and then how to read
the corresponding charts and graphs. Analytics for Retail is your path to creating
visualrepresentations that powerfully communicate information and drive decisions. What You'll
Learn Review standard statistical concepts to enhance your understanding of retail data
Understand the concepts of markups  markdowns and profit margins  and probability Conduct an A
B testing email campaign with all the relevant analytics calculated and explained Who This Book
Is ForThis is a primer book for anyone in the field of retail that needs to learn or refresh
their skills or for a reader who wants to move in their company to a more analytical position.

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