A good product roadmap is one of the most important and influential documents an organization
can develop publish and continuously update. In fact this one document can steer an entire
organization when it comes to delivering on company strategy. This practical guide teaches you
how to create an effective product roadmap and demonstrates how to use the roadmap to align
stakeholders and prioritize ideas and requests. With it you'll learn to communicate how your
products will make your customers and organization successful. Whether you're a product manager
product owner business analyst program manager project manager scrum master lead developer
designer development manager entrepreneur or business owner this book will show you how to:
Articulate an inspiring vision and goals for your product Prioritize ruthlessly and
scientifically Protect against pursuing seemingly good ideas without evaluation and
prioritization Ensure alignment with stakeholders Inspire loyalty and over-delivery from your
team Get your sales team working with you instead of against you Bring a user and
buyer-centric approach to planning and decision-making Anticipate opportunities and stay ahead
of the game Publish a comprehensive roadmap without overcommitting
