EAN: 9783319648637

VALUING CORPORATE INNOVATION - GUNTHER FRIEDL H...

This book presents tools for valuing and controlling corporate innovation. It combines a
well-established theoretical framework with case studies at Siemens that illustrate the
practice of valuing and controlling innovation and underline the strong link between
theoretical concepts and practical application. Innovation is a key factor determining the
success of companies and since corporate innovation consumes large quantities of resources  the
issue of how best to distribute these resources among different projects is crucial. For an
optimal resource allocation  companies need valuation tools to assess the benefits  costs and
risks of competing projects. The energy sector is an example of a market that is strongly
driven by innovation  and as such the book describes the processes and the potential of
digitalizing product development and outlines the valuation process for a long-term innovation
project in this sector - the development of the latest Siemens gas turbine.

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