EAN: 9783319779287

GLOBAL BUSINESS VALUE INNOVATIONS GEBUNDEN

This edited collection is a uniquely positioned contribution of interrelated research papers
about global business value transformations in both offline and online (digital) worlds. With
chapters spanning multiple business disciplines such as strategy  organizational behavior and
e-commerce  this book explores the impact of cross-cultural issues  characteristics and
challenges with regard to global value innovations. The authors analyze the effects of
institutional and regulatory change on international marketing and management from both
traditional and digital perspectives  providing concepts and cases for students and academics.

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