EAN: 9783631619636

INNOVATION STRATEGIES IN NEW PRODUCT DEVELOPMEN...

Innovation remains to be the widely recognized leverage in the quest for future growth. This
book presents a model of technological  marketing and complementary competencies in relation to
firms' innovative performance  drawing from a study of medium and large-sized Slovenian
manufacturing enterprises. Distinctions are made between firms which are technology leaders and
those being technology followers. Companies employ different combinations of competencies
depending on the innovation strategy they pursue in new product development  namely incremental
innovation strategy  radical innovation strategy and trend-setting strategy. The implications
of the findings are valuable to the firms aligning their competencies with their strategy  as
well as to policy makers in technology following countries.

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