Sales leadership essentials for an era of rapidly advancing digital technology. Managing an
effective sales organization is key to revenue generation customer satisfaction and business
results. But whether you're a sales manager or leading a large sales force it's increasingly
challenging to balance success today with driving the digital sales transformation that will
position your team for the future. With actionable insights and examples from many industries
worldwide the HBR Sales Management Handbook provides the resources you need to build value for
your company your customers and your sales teams. The book covers the fundamentals every
sales manager needs to know and explores today's most challenging issues around digital:
bringing value to informed and self-sufficient customers while managing the business hiring
developing and retaining the best talent managing sales in the remote multichannel world
using AI and analytics to support critical decisions navigating change with continuous
improvement and building the next generation of sales information hubs. Your job as a sales
leader is vast and dynamic. This handbook is a collection of proven and forward-looking ideas
to help you your salespeople and your customers win. HBR Handbooks provide ambitious
professionals with the frameworks advice and tools they need to excel in their careers. With
step-by-step guidance time-honed best practices and real-life stories each comprehensive
volume helps you to stand out from the pack--whatever your role.
