EAN: 9783319980379

BUSINESS MODELS AND ICT TECHNOLOGIES FOR THE FA...

This book presents high-quality original contributions on the fashion supply chain. A wide
spectrum of application domains are covered  processing of big data coming from digital and
social media channels  fashion new product development  fashion design  fashion marketing and
communication strategy  business models and entrepreneurship  e-commerce and omni-channel
management  corporate social responsibility  new materials for fashion product  wearable
technologies.The contents are based on presentations delivered at IT4Fashion 2017  the 7th
International Conference in Business Models and ICT Technologies for the Fashion Supply Chain 
which was held in Florence  Italy  in April 2017  and at IT4Fashion 2018  the 8th edition of
the same conference  which was held in Florence  Italy  in April 2018. This conference series
represents a targeted response to the growing need for research that reports and debates supply
chain business models and technologies applied to the fashionindustry  with the aim of
increasing knowledge in the area of product lifecycle management and supply chain management in
that industry.

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