EAN: 9783319485102

BUSINESS MODELS AND ICT TECHNOLOGIES FOR THE FA...

This book presents high-quality original contributions on the fashion supply chain. A wide
spectrum of application domains are covered  processing of big data coming from digital and
social media channels  fashion new product development  fashion design  fashion marketing and
communication strategy  business models and entrepreneurship  e-commerce and omni-channel
management  corporate social responsibility  new materials for fashion product  wearable
technologies. The contents are based on presentations delivered at IT4Fashion 2016  the 6th
International Conference in Business Models and ICT Technologies for the Fashion Supply Chain 
which was held in Florence  Italy  in April 2016. This conference series represents a targeted
response to the growing need for research that reports and debates supply chain business models
and technologies applied to the fashion industry  with the aim of increasing knowledge in the
area of product lifecycle management and supply chain managementin that industry.

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