EAN: 9783631641491

Produktdaten aktualisiert am: 21.01.2026

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Hersteller: - Hersteller-ArtNr. (MPN): - ASIN: 3631641494

This book picks up two mega trends: The demographic change of many western industrial nations and the increased importance of innovations due to global competition. Thus the empirical study analyzes older and younger consumers. It identifies age-specific differences in consumer behavior regarding innovative consumer electronic products.