EAN: 9783642409745

CORPORATE SOCIAL RESPONSIBILITY GEBUNDEN

In today's global business environment it is no longer acceptable that a corporation does well
simply by doing good. It is expected. With increasing pressures from stakeholders to improve
the bottom line as well as to be good corporate citizens  business leaders face tough
decisions. What social issues should we support? What initiatives should we develop that will
do the most good for the company as well as the cause? Do we include social messages in our
advertising  encourage our employees to volunteer  do we modify our business practices? How do
we integrate a new initiative into current strategies? These and other challenges will continue
to face future leaders. This book provides thoughtful answers to these important questions  and
to many more. The book offers suggestions on how to choose among major worthy causes and also
how to measure the amount of good achieved both for the recipients and the companies
themselves. Of course  all is not only about challenges  there are loads of opportunities that
go along with them but it's only responsible and sustainable leaders who would be able to spot
these opportunities. That is the future which awaits 21st century leaders.

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