EAN: 9783836696159

CORPORATE SOCIAL RESPONSIBILITY (CSR) AN INTERN...

This book presents the main framework of Corporate Social Responsibility (CSR) in connection
with International Marketing. It includes the CSR background  such as its history and examples
of how organizations implemented can implement the philosophy of CSR into their core business.
It is also illustrated how companies and organizations can control and measure their social
actions. Furthermore  the advantages and disadvantages of the CSR implementation within an
organization were compared. This allows the reader to understand which actions are beneficial
for the organization and those that are not. The potential of CSR is illustrated by several
aspects  followed by a comparison of the results. Greenwashing is of great interest for the
everyday person who buys products with the thought of doing something good  for example  in
connection with the environment  human rights  etc. One chapter solely concentrates on this
subject  demonstrating how people can avoid paying more for a product with false claims  thus
abusing their good will to care about social aspects. Greenwashing is part of this book 
because it can also be seen as a marketing strategy  misleading conscious consumers  bluntly
called fraud. This book demonstrates how CSR can be seen as a marketing tool on an
international level  through which organizations can increase not only their assets  but also
their reputation making it more attractive for potential new partners and employees.

Aktuelle Preise zur EAN 9783836696159

Produktinformationen zur 9783836696159