From celebrated business school professor and author of Edge a research-backed framework for
honing and harnessing your intuition to make the right decisions and attain greater levels of
achievement. What sets the most successful people apart? You may think that the correct
answer is hard work (and it’s certainly part of it) but in her interviews of the most
accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer
Prize winners—Distinguished Professor of Management Laura Huang discovered that what they
called their gut feel the product of their intuition played the most important role. We all
have intuition our brain's intelligent synthesis of external data and the entirety of our
personal experiences. As such it draws from what we already know and what we didn’t even
realize we knew. This culminates in a gut feel that manifests as a eureka moment a Spidey
sense or a jolt that changes how we see things and compels us to act. Most people experience
these flashes of clarity passively as random occurrences that come out of the blue. In You
Already Know Laura Huang scientifically breaks down what happens during the intuiting process
and details the personified physical emotional and cognitive components of the gut feel that
results. Along the way she provides valuable exercises to help you recognize understand and
strengthen your intuition. Purposeful practice enables you to: • take it from passive and
accidental to active and intentional • develop it to deliver increasingly reliable signals •
heighten your own sensitivity to the signals it sends Drawing on Huang’s pioneering research
on individual judgments and decision-making organizational psychology and behavioral
economics as well as hundreds of interviews You Already Know offers a highly practical model
that equips you to leverage your most powerful and underutilized resource to make better
decisions take swift action and accomplish your most ambitious goals. As the external world
gets ever noisier often the smartest thing you can do is turn your focus inward and trust
your gut to guide you in the right direction.
