EAN: 9781264627646

MARKETING ALTERNATIVE INVESTMENTS A COMPREHENSI...

Master the process of effectively marketing alternative investments-a critical but overlooked
aspect of ensuring fund success Investment funds with great performance and potential often
fail for one simple reason-the enormous challenge for investor relations (IR) and fundraising
professionals to raise the necessary capital to make the fund profitable. The only book to
tackle this critical issue  Marketing Alternative Investments builds on the experiential wisdom
and best practices from numerous thought leaders in the industry and provides a comprehensive
look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds 
private equity  or are aspiring to be part of one  you'll gain invaluable insights into
understanding investors and the investment landscape to create a successful marketing campaign.
Marketing Alternative Investments is organized into three sections: . Fundamentals of
Alternative Investments Marketing  which focuses on understanding the major investor categories
including endowments  foundations  pension funds  family offices  and sovereign wealth funds .
Fundraising in Practice  including pre-marketing and marketing processes  investor
documentation  presentations and pitches  relationship management  and due diligence . Other
Considerations in Marketing Alternatives  including technology  regulations governing
fundraising  and the value of diversity. Effective fundraising and investor relations is key to
the growth of alternative investments. This thorough guide delivers the information  insight 
tools  and best practices for strategically marketing alternative investments.

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