In the next few years brands are on track to spend billions of dollars on influencer
marketing. This form of marketing-currently utilized with great success on Instagram and
YouTube-is not a short-lived fad but a tectonic shift for the future of digital advertising.
It's the way of the future and the responsibility is on business leaders to keep up. Modern
marketing professionals looking to adopt influencer marketing for their brands face equally
modern challenges. Like finding the right talent tracking and measuring results and
quantifying how this new marketing opportunity aligns with the overall strategy. Influencer
Marketing for Brands is the field guide for the digital age. After working with hundreds of
brands from across the globe author Aron Levin shares his insider knowledge gained from
research strategy and hands-on experience from more than 10 000 successful collaborations
with influencers on Instagram and YouTube. He provides you with valuable insights that help you
eliminate guesswork and avoid common mistakes. More importantly he shows you how to turn
influencer marketing into a scalable and sustainable marketing channel. The digital media
landscape grows more complicated by the hour and influencer marketing is no exception.
Influencer Marketing for Brands breaks down the art and science of influencer marketing and
helps you synthesize contextualize and transform this new way of creating and distributing
content with powerful formulas proven strategies and real-world examples. What You Will Learn
Plan effective influencer marketing campaigns using a simple 3-step formula Create top
performing YouTube videos that drive website traffic app installs and sales Understand what to
pay for influencer marketing and how much you should invest if you're just starting out Who
This Bookis For Marketing and agency professionals influencers and content creators marketing
students those who are looking for more effective forms of advertising and are generally
interested in understanding the new and evolving digital media landscape.