"100 Years of Swiss Graphic Design" takes a fresh look at Swiss typography and photo-graphics
posters corporate image design book design journalism and typefaces over the past hundred
years. With illuminating essays by prominent experts in the field and captivating illustrations
this book designed by the Zurich studio NORM presents the diversity of contemporary visual
design while also tracingthe fine lines of tradition that connect the work of different
periods. The changes in generations and paradigms as manifested in their different visual
languages and convictions are organized along a timeline as well as by theme. The various
fields of endeavor and media are described along with how they relate to advertising art and
politics. Graphic design from Switzerland reflects both international trends and local
concerns. High conceptual and formal quality irony and wit are its constant companions. A new
comprehensive reference work on Swiss design. With Essays by the editors and Hans-Rudolf
Bosshard Christoph Bignens Max Bruinsma Jürgen Döring Meret Ernst Ulrike Felsing Roland
Früh Ariel Herbez Richard Hollis Martin Jaeggi Andres Janser Roxane Jubert Urs Lehni
Claude Lichtenstein Kerry William Purcell Francois Rappo Jörg Stürzebecher and Ruedi
Widmer.
