EAN: 9783037787663

CINÉ-PASSION

In the history of graphic design  the film poster has repeatedly exemplified graphic
innovation. The first constructivist posters by the Stenberg brothers challenged viewing habits
in the late 1920s  as did the radical  succinct film advertisements by Jan Tschichold. The
Polish school of poster art  with exponents such as Henryk Tomaszewski and Roman Cieslewicz 
produced iconic film posters in the postwar era  and Cuban designers  including Antonio Reboiro
and Ñiko  followed suit after 1959. Simultaneously  in the former Czechoslovakia  the likes of
Milan Grygar  Karel Vaca and Josef Vylet'al helped the film poster gain international
recognition. In all three countries  the lack of economic pressure allowed such creative power
to flourish. In Germany  film distributors such as Neue Filmkunst Walter Kirchner or Atlas-Film
prompted a new aesthetic by commissioning Hans Hillmann or Dorothea Fischer-Nosbisch.  The
works presented in this publication illustrate an alternative to the Hollywood film poster with
its canonical motifs and pompous spectacle. The unorthodox visual language of these "other"
film posters largely dispenses with star portraits and film stills. Subtly poetic  and often
ambiguous  films are interpreted individually  the visual material is creatively defamiliarized
and the content consolidated into symbols. Up to this day  individual designers continue to
celebrate the film poster as an autonomous artistic medium.

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