EAN: 9783658145187

STRATEGY AND SUCCESS FACTORS OF BUSINESS SCHOOL...

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics
of institutional goals and strategy as well as the relationship between goals  strategy  and
factors of success of business schools. The author gives an overview of the content of mission
statements  strategic profiles of 521 U.S. AACSB-accredited business schools  and the
importance of various factors of influence on selected dimensions of market success. Her
findings stress the importance of setting a clear strategic focus.

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