EAN: 9783319499970

THE PRODUCT MANAGERS TOOLKIT® - GABRIEL STEINHA...

This book provides a consistent and holistic managerial approach to product management and
presents a practical and comprehensive methodology (roles  processes  tasks  and deliverables)
that covers all aspects of product management. It helps students of product management  product
management practitioners  product management organizations  and corporations understand the
value  theory  and implementation of product management. It outlines a practical approach to
clarify role definitions  identify responsibilities  define processes and deliverables  and
improve the ability to communicate with stakeholders. The book details the fundamentals of the
Blackblot Product Manager's Toolkit® (PMTK) product management methodology  a globally adopted
best practice.

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